Our Journey
The Beginning – A Vision for Handwoven Excellence
Tulah was founded by Toral Bhandari, a woman entrepreneur, an ex-banker, and a mother of two, driven by her deep passion for supporting local weavers in Bhuj, Gujarat. With an unwavering love for Indian cotton, handloom fabrics, and unique traditional designs, she envisioned a brand that would make high-quality, exquisitely handcrafted textiles easily accessible to people who appreciate authenticity.
Inspired by its namesake, the Sanskrit word for cotton, Tulah stands as a tribute to India's centuries-old textile heritage. In a world dominated by mass-produced fashion, Tulah takes pride in offering hand-picked, carefully curated products that reflect both artistry and sustainability.
Weaving Traditions
At the heart of Tulah lies a commitment to reviving and preserving India's rich handloom legacy. We collaborate with skilled artisans from across India, particularly in Bhuj, Gujarat, where families have been practicing age-old weaving techniques for generations.
Our collection proudly features Kala Cotton, Ahir embroidery, Bhujodi motifs, Rabari work, Suf embroidery, and many other rare crafts, ensuring that these heritage techniques continue to thrive. By working directly with weavers, we support fair wages, ethical production, and sustainable livelihoods for artisan communities.
Inspired by its namesake, the Sanskrit word for cotton, Tulah stands as a tribute to India's centuries-old textile heritage. In a world dominated by mass-produced fashion, Tulah takes pride in offering hand-picked, carefully curated products that reflect both artistry and sustainability.
Sustainability First – A Commitment to Ethical Fashion
Tulah embraces the principles of slow, mindful, and sustainable living. Our textiles are woven on hand-operated looms, significantly reducing electricity consumption. We use organically grown cotton, natural dyes, and cruelty-free processes, ensuring that every fabric is as kind to the earth as it is to your skin.
By choosing Tulah, you are not just investing in beautifully crafted products—you are supporting a movement towards sustainability, ethical fashion, and the empowerment of rural artisans.
Expanding the Craft – From Threads to Timeless Collections
What started as a passion project has now grown into a brand that celebrates Indian handlooms in every form. Tulah offers a carefully curated range of apparel, home furnishings, accessories, and exclusive weaves, each piece embodying a unique story of tradition and craftsmanship.
From handwoven sarees and stoles to intricate home décor and everyday accessories, Tulah ensures that every product is a blend of heritage and contemporary aesthetics. Each item is crafted with love, care, and a deep respect for tradition, making them heirloom pieces that last beyond trends. At Tulah, we believe in the beauty of the handmade, the importance of sustainability, and the power of preserving our cultural heritage. Our journey is one of passion, purpose, and artistry—woven together, one thread at a time.
Join us in celebrating the timeless elegance of Indian handlooms. ✨